Downcycled, but still Recycled

i just got the kids a "buzz lightyear" stuffed doll at walgreens as a treat, and on it is a small removable tag that says it is filled with something called EarthRite Fiber, or recycled PET bottles. i thought it had to be greenwash, because it was for something as commercial as Toy Story 3, but the website is so cheesy, it has to be legit.