How many of us signed up for multiple credit cards we didn’t need in college just to get a free t-shirt – and they weren’t even attractive shirts!? T-shirts are great ways to grab a college student’s attention with the hope that they will be interested to learn more, and this strategy is even more effective if the shirts are worn by professors and students they admire. This person-to-person marketing campaign targets college-aged students who, as a group, are mature enough to know the direction in which they want to take their life may be undecided about how to channel their ambitions.
The t-shirt uses the slogan “reduce, reuse, recycle, (re)THINK.” While the concepts of Life’s Principles reach well beyond the materially focused 3Rs, I have used it because it plays into concepts associated with environmentalism that are already prevalent in American culture. It would allow the Biomimicry Group to play off of these already familiar ideas and refocus the mind of the reader.
